The successful launch of Glory 500 in Chile
Brand Dynamic

The successful launch of Glory 500 in Chile

At 8 pm on September 29, 2021, Glory, a professional SUV brand under DFSK, held an online conference and announced that its SUV - Glory 500 officially launched into the Chilean market in South America. It combines multiple advantages, including fashionable and dynamic appearance, rich configuration, comfortable driving experience and high cost performance, bringing a new experience to automobile consumers in Chile! Zhang Xingyan, general manager of CHONGQING SOKON MOTOR (GROUP) IMP. & EXP. CO., LTD., Ltd., introduced the strength of DFSK brand and the highlights of Glory 500, and extended his congratulations to the successful launched of Glory 500 through video. All salesmen of the Import and Export Company watched the launch event through the online live broadcast.


At conference, Mr. Roberto Delgado, general manager of DFSK Chile dealers, said that DFSK has been an important partner of Inchcape Group for many years, gaining a good reputation in the market due to the excellent quality and high cost performance of DFSK products. Glory 500 is very competitive product, which enriches DFSK's product line in the Chilean market, and brings Chilean consumers more choices in the small SUV range.


Zhang Xingyan, general manager of Import and Export Company, said in the video: We always attach importance to the different demands of Chilean consumers and are committed to providing better product choices as Chile is one of DFSK's important overseas strategic markets. As a people-friendly model, the Glory 500 has leading advantages compared with competing products in terms of wide body, rich configuration, comfortable driving experience and high cost performance, providing everyone with more flexible and convenient travel options. We are confident that the Glory 500 will become a premium model for the Chilean market.


DFSK's partner in the Chilean market, Inchcape, is a world-renowned auto dealer group and one of DFSK's most important partners. The two parties work together to continuously develop in the South American markets and have achieved good sales results. With its professional marketing and after-sales service, Chile Inchcape has helped DFSK establish a good brand image in the local area, provided consumers with satisfying vehicle delivery and after-sales service, and won a good market reputation for DFSK.

Currently, some new energy models have begun to be certified in Chile and will soon be launched in the Chilean market, allowing Chilean consumers to feel the charm of environmental protection and technology.

The successful launch of Glory 500 is taking an important step for SOKON in South American markets, and the Import and Export Company will persist in the strategy of quality products, intensively cultivate key overseas markets and dedicate to premium models.