On September 16, Italy, brimming with enthusiasm, welcomed the arrival of DFSK's new automotive offerings from China. The brand unveiled its latest plug-in hybrid electric vehicle (PHEV) — the DFSK E5 — alongside its classic mid-size SUV — the DFSK 600 — at a grand launch event in Brescia, Italy. This event not only signifies the deeper penetration of Chinese automotive brands into the European market but also demonstrates DFSK's profound understanding and precise grasp of European consumers' diverse needs.

At the event, DFSK's partners, local media representatives, and enthusiastic consumers gathered to witness the distinguished debut of DFSK's two new models in Italy. As DFSK’s meticulously crafted first hybrid model, the DFSK E5 integrates a high-efficiency electric motor with an internal combustion engine, further optimizing energy use through its intelligent energy management system. This enhancement not only boosts driving safety and comfort but also delivers powerful performance while significantly reducing carbon emissions. Similarly, the DFSK 600, another significant release, features smooth and natural body lines, high-quality materials, and exquisite craftsmanship, creating a warm and comfortable driving environment. Both vehicles captured considerable attention at the event.

At the launch event, Mr.Joe, Vice President of the Overseas BU of DFSK Import and Export Company, delivered a passionate speech. He stated that, as reflected in the event’s theme “Path Forward,” DFSK’s automotive development journey is continuously advancing without pause. The Italian market represents a crucial arena full of opportunities and challenges for the DFSK brand. DFSK views Italy as a key element in its strategy to deepen its presence in the European market. This launch signifies a new starting point for the DFSK brand, and DFSK is confident in working with its dealer partner, CHINA CAR COMPANY, to win over more consumers in Italy with the DFSK E5 and DFSK 600.

With the official launch of DFSK’s two models in Italy, the trend of Chinese automotive innovation in green mobility and safety technology is set to gain momentum in the European market. Looking ahead, DFSK will continue to uphold its commitment to "dedicating itself to serving users" by providing high-quality automotive products and services globally and gaining increasing trust and support from overseas consumers through localized market and marketing strategies.