SERES and Huawei cross-border Cooperation, Two Channels jointly Selling New Cars
Brand Dynamic

On April 19, 2021, at the 19th Shanghai International Automobile Exhibition, SERES and Huawei formally reached an in-depth cooperation. The two parties will deeply integrate technology, products and channels to empower each other and provide users with high performance intelligent mobile travel solutions. At the press conference, SERES Huawei Smart Selection SF5 jointly created by the two parties was officially launched. The new car will be available at the SERES Experience Center, the official SERERS APP, the Huawei Experience Store, and the Huawei Mall from April 21.


Zhang Xinghai, Founder of SOKON Group, Huawei Executive Director and CEO of Consumer Business, Yu Chengdong attended the press conference


SERES Huawei Smart Selection SF5 is positioned as a "high-performance electric drive coupe SUV". The new car is equipped with industry-leading range-extending technology and Huawei's advanced intelligent interconnection system, allowing users to have a more excellent driving experience. As the first product jointly created by the two parties, SERES Huawei Smart Selection SF5 will be jointly sold in the channels of both parties and will be delivered in batches in May. This cooperation model has completely overturned the traditional automobile marketing model and realized the world's first channel interoperability between technology brands and smart car brands.


At the press conference, SERES CMO Zhang Zhengyuan said: “SERES and Huawei, one is a self-holder of new energy technologies and the other is a global leader in technological innovation. SERES and Huawei have the same innovative genes, and the pragmatic value of ‘Customer First, Quality First’ is the consensus of SERES and Huawei for cohesive cooperation."


SERES CMO Zhang Zhengyuan


SERES Huawei Smart Selection SF5