On July 9, 2024, local time, the sky over Lima, capital of Peru, was exceptionally blue. In this vibrant and passionate city, DFSK brand's new product launch conference was grandly held. The latest models including the plug-in hybrid electric vehicle DFSK E5 made a stunning debut, injecting a strong new force into Peru's automotive market. This further demonstrates DFSK's commitment to pursuing high-quality development.

DFSK brand and its dealer partner, Inchcape Company's senior management teams, along with secondary dealers, local government officials, industry media, and corporate clients totaling over 150 attendees, gathered to witness this significant moment at the launch event.

The event venue was designed with a futuristic and modern atmosphere, featuring large LED screens displaying the models introduced by DFSK brand. The stylish and dynamic exterior design of these vehicles attracted everyone's attention. The DFSK E5 boasts a modern design and reliable safety performance, integrating advanced technology and environmental conservation principles. Through the efficient combination of electric and internal combustion engines, it provides sustained powerful performance while achieving extremely low energy consumption.

 Joe Chou, Vice President of Overseas Business Unit at SERES Automotive and General Manager of DFSK Import & Export Company, extended a warm welcome and heartfelt gratitude to all guests. In his address, he highlighted the robust capabilities of the DFSK E5 and emphasized the strategic importance of the Peruvian market in DFSK's global expansion strategy. He expressed that Peru, with its profound history and vibrant culture, represents a market full of vitality and potential, playing a crucial role in DFSK's global development roadmap. Looking ahead, DFSK will continue to uphold its development philosophy, continuously enhance product quality and service standards, and deliver even higher-quality automotive products and services to Peruvian consumers.

The successful hosting of the launch event in Peru not only showcased DFSK's strength in automotive technological innovation but also demonstrated DFSK's confidence in deeply penetrating the Peruvian market with new energy vehicles. Through localized product development and marketing strategies in different markets, DFSK has earned the trust and support of overseas consumers. Looking ahead, DFSK believes that with its outstanding products and high-quality services, it will continue to create a more brilliant chapter in Peru and South America, offering local consumers safer, more comfortable, and environmentally friendly transportation options.