Deepening The Overseas Strategy, SERES Auto Experience Event (Latin America) Was Successfully Held in Ecuador
Brand Dynamic

On December 8, SERES auto experience event (Latin America) was successfully held in Quito, the capital of Ecuador. At the experience event, Mr. Zhang Xingyan, the President of SERES Overseas Department, gave a detailed introduction of the company's business development and product strategy in Latin America. Dealers from more than ten countries in Latin America, including Brazil, Chile, Peru, Mexico, Ecuador, Bolivia, Uruguay and Argentina, as well as the local media, conducted an in-depth test drive of the SERES 5, SERES5 MAX, SERES 7, and DFSK E5, showing great interest in them.



In the new product promotion meeting before the test drive, Zhang Xingyan expressed the warm welcome to the guests, saying that after 37 years of rooting in the automobile industry and rapid growth in intelligent new energy vehicles, SERES has become the first enterprise in China to independently control the world's leading technology of “BMS, MCU and VCU”, and China's leading vehicle manufacturer with perfect integration of intelligent network system and engineering manufacturing. It has built a "China's leading, world-class" big data intelligent factory with a globalized and complete supporting system and industrial chain, and has launched a number of industry-leading intelligent new energy vehicles and EIC products.


At present, SERES has exported to more than 70 countries and regions including Europe, America, Africa, Middle East, Southeast Asia, etc., with a cumulative total of more than 500,000 units of vehicles exported. Among the many export markets, Latin America is one of the most important strategic markets for SERES, and today we are bringing four new energy vehicles that are very suitable for the natural environment and users' needs in Latin America, including EV, EVR, and PHEV. SERES will continue to deepen its strategic cooperation with its partners in Latin America to build a "win-win business ecosystem". SERES will always uphold the concept of green and sustainable development, and looks forward to working together to promote the cause of environmental protection and the development of new energy vehicles in the Americas.



At the product promotion meeting, Mr. Wan Zhijun, Executive Vice General Manager of Overseas Business Department, introduced the test motor models - SERES 5, SERES5 MAX, SERES 7 and DFSK E5 in detail to all the guests. At this time, SERES land in Latin America with the brand-new products SERES5 MAX and SERES 7 with great sincerity. SERES 5 and DFSK E5, as the star products of SERES, have been exported to many countries and regions, and are highly favored and praised by dealers and users.


During the experience event, the guests praised the products of SERES after the test drive, saying that the new energy vehicles from China have amazing performance in terms of both power performance and intelligent network connection, and this experience event allowed them to have a deeper understanding of intellectual property level of SERES and brand strength. They also hoped that the sales of SERES will be very successful in the future in the Latin American.


In recent years, SERES has been actively practicing the "Belt and Road" initiative, adhering to the strategy of going abroad, upholding the concept of environmental protection and sustainable development, and deepening strategic cooperation with partners in Latin America. In the next few years, SERES Group will provide more new energy vehicles to Latin America around the brands of SERES and DFSK to meet the local demand, and jointly promote the environmental protection cause and the development of new energy vehicles in Latin America to achieve mutual benefit and win-win situation.